What Is Facebook Advertising?
With more than 2 billion active users, Facebook is the largest and most powerful social media advertising platform. Due to the structure of the platform, it offers various filtering opportunities by taking advantage of the data collected from the users.
Facebook targeting options include interest, demography, location, behavior, etc. It helps you reach the most relevant audience with such filtering. Considering today’s social media usage rates and advertising channels, we can say that Facebook ads are the area where you can get high performance with low costs.
A post (photo, video, link) you share on your Facebook page is used to reach more people.
It is used to increase the number of likes on your Facebook page.
It is used to increase
the traffic to your website.
It is used to increase conversions (forms, sales) on your website.
It is used to increase the number of times your applications are installed.
Interaction with the Application
It is used to increase
the interaction of your applications.
It is used to increase participation by announcing your Facebook event to more people.
Reach people more likely to pay attention to your ads and increase awareness for your brand.
Promote videos that show behind-the-scenes footage, product launches, or customer stories to raise awareness about your brand.
Collect lead information
interested in your business.
Many people and institutions apply to Facebook advertising services in order to increase brand awareness and provide traffic flow to websites. Companies allocate large budgets each year for Facebook ads, which they use to increase their recognition and reach their potential customers in an easier way, and they get a lot of rewards. One of the reasons why Facebook ad models are used so frequently and widely is the target audiences that can be prepared in a very detailed way and the personal brand experiences obtained thanks to the Facebook algorithm.
Facebook has risen rapidly since the day it was founded and it still has not disappeared from the summit of social media platforms it sat in the early 2010s. Today, Facebook, which exceeds 1 billion users, is by far the first on the list of the most used social media platforms in the world. The number of Facebook users in Turkey finds 50 million. That is not counting the 0-10 age group in Turkey is located almost everyone has a Facebook account.
As such, Facebook has become the number one address for those who want to buy and advertise. New generation companies that believe in the power of digital advertising have almost lined up to make their promotions on Facebook. As the number of people, institutions, and companies that prefer Facebook advertising services in order to make their brands and businesses more known, to reach more customers, and to be known more, the need for professional people in this field has arisen.
Advertising expertise service, which has become a line of business, is provided by people who advise people who want to advertise on Facebook. These experts can bring people and companies together with the masses they want, thanks to Facebook, in the shortest time, in the cheapest and most efficient way. Advertising costs, which vary even according to the size of the advertising campaign, the target audience selected, and the days and hours of the campaign, are too much for individuals and institutions. There is almost no company that advertised on Facebook and failed. Because companies both create awareness and allow people to discover themselves and increase their income by increasing their sales thanks to Facebook advertising services.
Another advantage of Facebook for advertisers is special Facebook algorithms that analyze user behavior very well. As the Facebook ads are clicked, the algorithms analyze in detail the needs, tastes, and attention of the visitors and the products and services that attract their attention, and in the future, they offer ads similar to these ads to customers.
Recent research has revealed that social media users are turning to new brands rather than old ones and always spend time with the desire to discover something new on social media. This shows that the future of social media advertising is very bright. Facebook advertising services address this request of internet users.
If you want to reach more customers by promoting advertising services and products or services and thus increase your recognition, you can get consultancy service by contacting our agency. By analyzing your brand and promotion by our expert team on Facebook ads, we can reveal the most appropriate advertising methods for you and give you information about how your advertising campaign should be.
Making your Facebook ads with professional support will make it easier for you to achieve success and will enable you to reach your potential customers in the shortest, most economical, and efficient way. Facebook advertising is a consulting service that requires expertise. Because target audience determination is the cornerstone of Facebook advertising. A wrongly determined target audience will not be able to reach any potential customer, and will cause the costs to be wasted and will leave companies in a difficult situation.